SEO aims to generate quality traffic to your website, and SEO copywriting does exactly this for you. With SEO copywriting, you will be attracting a higher volume of website visitors who are more likely to be interested in your products and/or services.
Search engines do not view your website in the same way that you do. A search engine would focus on the raw HTML of your website. Typically, SEO copywriting focuses on:
- Use keywords on meta tags title and description
- Control the keyword density
- Link to relevant source
- Make use of secondly or other similar keywords
- Unique content