Pay per Click Ad Management
Pay per Click advertising is one way of driving instant traffic to your website to produce desired action, leads or online purchases.
When an advertiser’s target keywords (such as your business keywords) are typed by users on search engines like Google, Bing and Yahoo!, ads appear on top, below, or alongside organic search results. Ads also appear on Facebook to users who fall under defined categories in a Facebook ad campaign. Depending on the campaign settings, ads may also appear on various sites that are part of Google, Bing and Yahoo! networks. The beauty of this Internet advertising model is that cost is only incurred when a user clicks on your client’s ad.
With optimization techniques such as keywords refinement, quality score management, bid management, geo-targeting, ad scheduling, ad copy optimization via continuous A/B testing and analysis, cost per click can potentially go down and conversions increase dramatically.
We also provide Google AdWords remarketing to make those who already visited websites via ads across the Google display network, visible.
- Gain instant targeted traffic
- Pay only for clicks
- Immediate conversions and ROI analysis for campaign improvements
Included in the packages:
- Account Setup, Keyword and Research
- Campaign Management and Optimization
- Landing Recommendation and Mock-up Design
- A/B or Split Testing
- Campaign Monitoring and Analysis
- Google Analytics
- Monthly Reporting
- Google AdWords (including AdWords Remarketing)
- Yahoo! Bing Network
- Facebook Ads